“Simplicity is the ultimate sophistication it takes a lot of hard work to make something simple, to truly understand the underlying challenges, and come up with elegant solutions […] It’s not just minimalism or the absence of clutter it involves digging through the depth of complexity. To be truly simple, you have to go deep […] You have to deeply understand the essence of a product to be able to get rid of parts that are not essential”
“Simplicity is the ultimate sophistication it takes a lot of hard work to make something simple, to truly understand the underlying challenges, and come up with elegant solutions […] It’s not just minimalism or the absence of clutter it involves digging through the depth of complexity. To be truly simple, you have to go deep […] You have to deeply understand the essence of a product to be able to get rid of parts that are not essential”
Steve Jobs
Apple Inc.